the one that boosted the right nutrition

Nestlé BOOST wanted to educate customers about how much protein they need each day. At Publicis.Sapient, I helped create a personalized digital hub focused on protein and nutrition, featuring an interactive quiz that calculates their daily protein needs and then recommends the right BOOST product for them. 

Not only did this involve the creative frontend of the site, but I also worked with the registered dietitians to map all the inputs with an output or drink that matches their preferences. This was all captured in Excel. It also meant educating on the benefits of protein and quite close collaboration with their legal teams.

BOOST is often used by people who are underweight, recovering from illness, or building muscle. In this experience, we wanted to broaden the message—showing how the right amount of protein can support everyday goals and help people live more active, energized lives.