the one that was in Vogue

In this exciting campaign, Christy Turlington Burns was introduced as the new face of IMEDEEN, a Pfizer company. IMEDEEN skincare tablets work where creams can’t reach to rebuild beautiful skin from the inside out—and that’s how the hook “from the inside” came to be.

I worked with the Art Director at Kunde & Co to pitch the campaign and refine the winning concept. IMEDEEN is not only a global brand—it’s also a highly regulated beauty product. I learned that German translation can add up to 25% more text, and in some countries, we weren’t even allowed to use the word “skin.”

In addition to ads in Vogue and Marie Claire, the campaign included POS materials, PR assets, digital banners, an iPad sales presentation, a mobile app, and a website.